Soft Era

Soft Era ✷

A softer way to show up online

All-in-one, polished Canva Kits so you can start & grow your brand without spending hours designing.

✷ No membership required.

Yes Please 🖤

Say bye to stress and random templates

Most Canva templates are designed to look cute on their own rather than as a cohesive brand system.

The result? A feed that feels inconsistent, a brand that’s hard to maintain, and time spent piecing everything together.

Our complete kits cover both branding and social media, with every template working together to create a consistent, professional online presence.

Less time juggling templates and a softer way to show up, everywhere your audience sees you.

Miriam / Founder of SOCIAL FREDAG
I need this!

Everything You Need In One place

Soft Era

Soft Era ✷

No more endless DIY, tweaks that never feel right, or buying individual templates on repeat.

Each Kit is designed to remove doubt and save time, so you can feel confident & grow your brand without burning out.

🖤 Make My Brand Shine

9 scroll-stopping Styles to choose from

YOUR KIT IS WAITING FOR YOU

Each style is strategy-backed and thoughtfully designed. Fully premade and easy to customize in Canva, so you can transform your brand effortlessly in minutes.

Explore The Styles Here

designer-made without the designer cost

  • Every template in the Vault is thoughtfully created to work together as a complete system. Your feed will feel intentional, harmonious, and visually polished, without you having to spend hours piecing layouts together.

  • Each layout, font, and color palette is carefully selected to communicate clarity, consistency, and authority. The result is a scroll-stopping feed that looks intentional, curated, and high-end, making your brand feel premium at every glance.

  • Fully designed and ready to customize in minutes. No more starting from scratch, mixing mismatched templates, or spending hours tweaking layouts.

    Less time in Canva, more consistency for your brand, and a polished, scroll-stopping presence that lasts.

  • Hiring a branding expert can be effective, but expensive. Generic templates might look nice, but they lack strategy. DIY branding takes time, and often leaves you wondering if it’s even working.

    Our vault changes that. Every style is professionally designed, premade, and strategy-backed, so your personal brand is instantly recognizable, cohesive, and built to stop the scroll from day one.

I'm Ready To Start

the details

  • Yes! All templates are fully editable in Canva. You can easily adjust colors, fonts, text, and images to match your brand, with no design experience needed.

  • Currently, the Vault is available as a one-time purchase. All templates are included upfront, fully editable and ready to use, so you have everything you need without a recurring subscription.

  • Each template is crafted with intention, expertise and psychology in mind.

    Here’s how the process works:

    1. Positioning: Each style is built with modern personal brands in mind, considering audience behavior, visual trends, and timeless design principles.

    2. Color & Typography Selection: Colors and fonts are carefully chosen to convey cohesion, and personality, while maintaining readability and visual impact.

    3. Layout & Composition: Every template is structured to guide the eye, highlight key messages, and maximize attention, so your content works harder for you.

    4. Cohesion Across Touchpoints: Templates are designed to create a unified presence across Instagram, websites, and offers, ensuring your brand is immediately recognizable.

    5. The combination of purposeful design choices, attention-grabbing elements, and clear hierarchy creates a scroll-stopping, instantly recognizable presence.

    In short: the kits are not just pretty templates, they are strategy-led, designer-crafted systems that ensure your visuals communicate your expertise, capture attention, and support growth from day one.

  • All kits are fully functional in free Canva. Canva Pro is optional and may offer some additional design features, but it’s not required.

  • No. Our kits are thoughtfully designed and curated by a human, with strategy and real-world personal branding experience behind every detail. Each kit is intentionally created, refined, and tested to ensure it’s cohesive, professional, and built for credibility and clarity.

  • You may absolutely purchase our kits for client projects. Each purchase includes one license for one end use. This means you can use each kit for yourself or for a single client project. The kits may not be reused across multiple clients, resold, shared, or redistributed in any form.

  • Not at all. These kits are ready-to-use, fully customizable, and built for entrepreneurs, creators, and coaches who want professional results without hiring a designer.

Ah-mazing 🖤

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